HAKWOOD AND IL PRISMA JOIN HANDS DURING THE SLEEP EVENT 2017

Dutch wood flooring manufacturer, Hakwood, will be supplying flooring and Wall Tiles for international architectural and design practice Il Prisma’s Sleep Set SS3, during the Sleep Event 2017. Hakwood products will adorn both walls and floors at this year’s Sleep Set competition, themed Loyalty: Lessons in Love. The challenge? To create and disrupt – and create an experience so memorable that loyalty becomes love.

Il Prisma is designing their Sleep Set on the theme of loyalty and exploring the concept of how a “one-night stand” can be converted into a long- term love affair. Il Prisma explains; “Hotels and their designers now have a great opportunity to elicit guest loyalty by combining physical and digital worlds into a new ‘phigital’ paradigm. This has the potential not only to create connections between the hotel and its neighbourhood but to deliver new networks for guests when they return home. In our Sleep Set, we will be proposing a system suitable for all types of hotels that explores the “phigital” model. The results will be unexpected, flexible, sociable and sexy.”

About Hakwood
Hakwood is a global leader in the design and manufacture of top quality wood flooring and wall tiles. Working closely with architects and designers worldwide, Hakwood specializes in creating bespoke wood solutions. Our passion for excellence, innovation and service shows in each and every product we make.

A family owned Dutch company, Hakwood has nearly 40 years of expertise manufacturing hardwood. The Hakwood brand offers an extensive portfolio of reference projects across 60 countries in all market sectors; residential, commercial, hospitality, retail.

When you combine our wood flooring and wall tiles with your inspiration, the possibilities are endless.

About Il Prisma Group
Il Prisma Group is an unconventional architectural and design practice, based on the knowledge and on the art of the active listening through a method of quantitative and qualitative analysis, and observations conducted by the dedicated team of strategist.

It’s an Italian company working internationally. It is established on a multicultural approach thanks to a talented team with different origins, skills and backgrounds. The Research and Development department, totally focused on analysis and explorations, has just written a publication on the use of the 5 senses to design spaces dedicated to the innovation.

Today Il Prisma Group has a team of 94 extraordinary talents, with branches in London, Milan, Rome and Lecce. It works through four business units: Architecture, Innovative Workplaces, Living &Hospitality and Retail Design.

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