Bulldog Energy Drink was launched in 2011 and sold nationally primarily through independent retailers and some multiples. The Bulldog brand has become synonymous with a quality British Product.
After seeing good growth and maturity, in 2016 the team at Bulldog embarked on a journey to overhaul and reposition the brand. With an aim to attract a wider and new consumer base including the targeting of a more mature demographic.
After a thorough consultation with our consumer panels, strategists and graphic designers, Bulldog went through a makeover with NEW designs now in full production.
The team at Bulldog when deciding on the rebrand were committed to providing a unique offering to the mainstream market. To clearly differentiate the brand from the competition, pioneering steps were taken by adding Amino acids into our mix of ingredients, Bulldog energy drink now prevents fatigue; an energy drink with a rejuvenating effect.
In addition to changing the design and ingredients, the team at Bulldog have partnered with a reputed marketing agency to re-work its social media and digital advertising campaigns to specifically cater for their smartphone centric demographic. Though the campaign is in its infancy, via targeted posts, adverts and influencers good level of success has been recorded.
With the rebrand complete, at the top of the agenda is Bars and Clubs. With a determination for success, the team is approaching and seeking strong distribution partners that will best complement their efforts.
BULLDOG ENERGY DRINK LTD.
428 LONG DRIVE
Tel: +44 (0)20 8575 3700