Alternative Flooring’s new BOUTIQUE carpet collection for luxury hotels, retail and commercial spaces, designed in collaboration with Zoffany.

Serpentine Malachite

Seizo Vermeer

This new collaboration launches Alternative Flooring Boutique, five-star luxury carpet for the hotel and retail markets. The designs are Dunand, Seizo, Clio, Serpentine and Crackle in a total of sixteen colourways, that take inspiration from Zoffany’s collections.

Boutique celebrates craft and colour. ‘The Muse’ epitomises the decadent spirit of the 1920’s and combines modernist style with fine craftsmanship. The ‘Alchemy of Colour’ is a sumptuous palette of natural dyes, based on jewel-like shades from the Zoffany archive. 

Lorna Haigh, Creative and Marketing Director comments, ‘this is the beginning of our exciting collaboration with the luxury fabric house Zoffany.  For the first time, their inspirational design stories are translated into a different cloth, wall to wall carpet. This allows the interior designer to play with scale and texture using these design concepts in the luxury boutique and commercial markets.’

Peter Gomez, Head of the Zoffany studio comments, ‘we are delighted to be working with Alternative Flooring, who have interpreted five of our signature designs beautifully into carpets. With our Alchemy of Colour palette singing out through them, they will complement our fabrics, wallpapers and paints wonderfully.’

The designs are opulent in colour with patterns that capture elegance and prestige.

Dunand:Jean Dunand was an Art Deco artist, designer and master of lacquer. He gives his name to this jazzy geometric which reproduces the positive negative silhouette of Brik.  

Colourways: Tiger’s Eye, Armadillo, Como and Empire

Clio:a small-scale, geometric motif inspired by Roman mosaic flooring and named after one of the nine Greek Muses.

Colourways: Mousseux, Bone Black, Prussian and Ash

Crackle: a pattern that imitates the crackle of paint glazes or dried earth inspired by the

the epic landscape of the Gobi and Sahara Desert.

Colourways: Fossil and Old Gold

Serpentine: an exuberant design that translates classic marble into the softness of carpet.

Colourways: Celadon and Malachite

Seizo:a fretwork geometric with a sophisticated, modernist style.

Colourways: Vermeer, Vine, Indigo and Zinc

Please note this product is made to order and there is a minimum order of 25 square metres

Widths: 4m

Construction: Chromojet printed tufted Saxony Cut Pile

Composition: Polyamide 6.6 Nylon

Weights: 853 and 1028 (gr/m2)

Wear Grading: Class 33 Heavy Contract


Alternative Flooring is British brand that has been bringing award-winning designs to floors for over twenty years. High-quality carpet, rugs and runners are crafted from wool, faux and natural fibres. Collaborations create pattern by leading figures in interiors. Boutique is the first collaborative work with Zoffany, with exploration in runners and British Axminster designs to follow.


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Alternative Flooring

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