Wilsonart UK, part of the world’s largest surfaces manufacturing company, is bringing a new range of super-smooth, super-sleek work surfaces to market. Pure is a monochrome collection of pure laminate worktops that has an ultra-smooth and deeply matt finish
Pure is so silky to the touch that Ruby Larvin, marketing communications manager for Wilsonart says, “It adds another style dimension to kitchen design. The feel of this product is so engaging it will add a tangible sense of elegance, drama, and luxury.”
Pure comprises five decors all from a modern monochrome palette – one black, one white and three greys. The incomparable matt finish has a low light reflectivity which minimises fingerprints and marks. The pore-free surface is hygienic and more hardwearing than standard laminates. Available in a square edge format with matching 1mm ABS edging the range is supplied in useful 3 metre lengths.
Business Manager Gemma Barratt, who responsible for trend tracking and research explains “Matt is the must-have trend for 2018. Across many sectors; cosmetics, cars, consumer electronics matt is the dominant look. We are seeing a clear steer away from high-gloss and not just for worksurfaces but for cabinetry, flooring, and wall coverings too. Combining the light-enhancing colour-free beauty of Pure with striking marbles, rich woods or opulent statement colours creates a sleek look that works for all kitchen design themes.”