Robust results for Catering Design Group

Commercial kitchen and restaurant design company, Catering Design Group (CDG), is reporting strong financial results for year ending 31st December 2018.

The Daventry-based company’s results show that annual turnover for 2018 was up 62% on the previous year – and was almost 20% ahead of its budgeted turnover figure for the year.

Business gains throughout 2018 included an ambitious design project with Elior UK at the University of Sunderland to transform five catering spaces across two campuses.

Despite a challenging and highly competitive marketplace, CDG gained 82 contracts last year across the hospitality, retail, leisure and education sectors.

67% of the gains were repeat business or referrals.

Phil Howard, managing director of CDG, said: “It is great to see this measured growth after a period of consolidation and strategic planning. We are now reaping the benefits of careful planning and a strong team whose creativity and passion for front and back of house commercial design continues to drive our performance and reputation.

“There is no doubt that our focus on building long and lasting relationships with our clients is a key element of our success. We are fortunate to work with some great clients who appreciate our tailored approach. It’s a great vote of confidence and boost for the entire team when clients come back to us again and again.”

A strong year

Business gains throughout 2018 included an ambitious design project with Elior UK at the University of Sunderland to transform five individual catering and meeting spaces across two campuses. CDG also gained many high profile independent schools refurbishment contracts including Bedford Modern, an independent day school in Bedford and Eltham College in Mottingham, South East London. The company’s portfolio of clients within the garden centre and retirement living sectors also continues to grow.

Phil Howard said: “We have had a great start to 2019, with the strongest first quarter in our history to date. We are now looking ahead with confidence, buoyed by the fact that we have a fantastic team with the diverse skills and expertise to cover all aspects of restaurant interior design, commercial kitchen planning, technical specification and fit-out.

“It’s about having the industry knowledge, an understanding of design, eating out trends and how a commercial kitchen works best for chefs and their brigades. But also, it’s about really listening to our clients to understand the brief and what they are trying to achieve from an aesthetic and operational viewpoint.”

CDG has also successfully retained the ISO9001:2015 International Quality Management System (QMS) certification. The company was first awarded this in February 2010. This latest certification is based on a number of quality management principles including continual improvement to ensure that customers get consistent, good quality products and services.

Phil Howard said: “    It’s a huge ‘thumbs-up’ for the team; everyone has an active role in developing our systems and a real commitment to delivering a high quality service to our clients.

“It sends a clear message that we are a customer-focussed company with an ethos of continual improvement and that we have efficient business processes and practices in place to support our clients now and into the future.”

CDG races ahead with local business gains

In recent months, CDG has won almost £500K worth of new business within a 30-mile radius of their offices and design studio in Cottesbrooke Park, Daventry.

The new gains include a contract with Whilton Mill, Northamptonshire’s premier kart track near Whilton village, just over five miles from CDG.

Here, CDG has designed and installed a full-service kitchen and an attractive, multifunctional catering/function space in Whilton Mill’s new club house to support the development of the venue’s hospitality business.

CDG’s challenge was to create an open plan space that could transition seamlessly from day use as a café/casual restaurant to night-time with a fully licenced bar.

Steve Hutchings, director of CDG, said: “As Whilton Mill is open seven days a week and hosts a wide range of corporate and private events, from race nights to corporate team building activities, parties and national product launches, it was important that our design concepts appealed to a diverse client base.

“Working closely with our client, we created a welcoming space with a contemporary industrial feel using a rich colour palette and lighting to create warm undertones.”


Commercial kitchen design

At Scania, 30 miles from CDG, the design firm drew on its experience of managing complex back and front of house design projects to design and install a contemporary kitchen at the firm’s new head office in Milton Keynes.

The brief was clear: Scania’s vision was to have an open kitchen to facilitate communication between the catering staff and customers at the site where the catering team caters for 250 staff and visitors, as well as a thriving hospitality service for meeting rooms, functions and break-out areas.

CDG produced initial concepts, detailed designs and a full specification for the project, followed by the fit-out phase which included the main kitchen, a hospitality kitchen, a cold room, serveries, cooking and washing up areas.

The result is a light, contemporary kitchen equipped to meet the needs of a busy catering operation and providing an interactive eating experience for Scania staff and visitors.

Steve Hutchings said: “As commercial kitchen designers, we always have to balance aesthetics with ergonomics. Everything, from the choice of equipment to ventilation, flooring and lighting impacts operationally.  The space has to work for the team as they move around the kitchen, and the equipment specification is key to providing menu flexibility and ease of use and maintenance.

“A well-designed kitchen will have a positive impact on a catering brigade’s performance and enjoyment – which, in turn, has a direct impact on their customers.

”Our open plan design means that the catering team can really engage with customers so it enhances the experience for all.”


Independent school catering

Just nine miles away in Rugby, CDG is currently nearing completion of a front and back of house design project for Rugby School.

Having completed the design and fit out of a new servery in the Boarding House, CDG is now designing and fitting out a new servery area to provide an attractive and welcoming catering facility for day students and visitors, in keeping with the school’s high pastoral care standards.

The scope of works covers storage, preparation, cooking and service areas and includes electrical and mechanical work, stud partitioning, wall cladding, lighting, ventilation, floor finishes, decoration and the supply and installation of catering equipment.

For further details please contact Catering Design Group Limited. T: 01327 314860

F: 01327 314870  E:


Whilton Mill, where CDG has designed and installed a kitchen and an
attractive, multifunctional catering and function space