Sensual. Memorable. Profitable.

This is 210th – an exclusive, lifestyle hospitality brand which provides you with a high-margin upsell opportunity to boost per-room revenue and enhance your guest experience.

Available in exclusive hotels around the world, 210th’s luxurious love boxes and gift bags present your guests with a discreet, sensual experience through our carefully selected and exclusively designed accessories. Secret, playful assignments are guaranteed to spark romantic encounters during their stay and enhance their total experience – creating delightful memories that your guests will reminisce about long after they are back home.

Our love boxes, “tease” bags and other personal care items can be offered through your booking – and order systems, in vending machines or your hotel’s boutique. Alternatively, guests can select items directly in-room (e.g., from a menu or minibar). And naturally, all products in our 210th portfolio can be discreetly itemized and billed.

210th provides your hotel with a high-value, upsell opportunity at a very profitable return. Our unique portfolio includes a wide variety of beautiful products at a scaling price range – from starter gifts and “tease” bags to luxurious, crafted love boxes. As a benchmark, revenue from a 210th Love Box is equivalent to the sale of one of the below:

  • 38 cups of coffee
  • 27 glasses of wine
  • A dinner for two
  • 28 glasses of beer
  • An overnight stay in a room

I would welcome the opportunity to speak with you further: please feel free to contact me at or 0031 653 240 270.

Loving regards,
Viviane van den Bichelaer

Click here for our catalogue.