SERAX Bolsters Exclusive Studio William Partnership with New Ann Demeulemeester Collections

SERAX, renowned for its innovative traditional handicraft and international design collaborations, has
bolstered its exclusive UK and Ireland Foodservice partnership with Studio William Hotel & Restaurant
On Show & Interactive
Earlier this year, SERAX announced a new collection of tableware, glassware and lighting from fashion icon, Ann
Demeulemeester. At this year’s Restaurant Show, Studio William will be showcasing selected pieces from across
the ranges as part of an interactive exhibition.

Axel Van Den Bossche, CEO, SERAX B.V. said, “Our Hospitality Division is growing internationally from strength to
strength. We have known the Studio William brand for many years, we respect their design integrity.”

William Welch, CEO, Studio William Welch Ltd. added, “We love the design and handmade feel of the SERAX
tableware ranges. Through our years of extensive international travel, we have gained a vast knowledge of the
world’s finest manufacturing brands and have found that our cutlery is often partnered with SERAX tableware in
hotels and restaurants here and abroad. Together they have great synergy as brands, and Studio William is very
excited to be exclusively representing SERAX in the UK & Ireland.”

UK & Ireland Foodservice
Studio William is internationally synonymous with design, beauty and elegance, and supplies retail and
foodservice worldwide. It has three global warehouses, serving customers through local international offices in
the UK, New York and Hong Kong. Chefs and Restaurateurs search out and request the brand as one of the
benchmarks for how an exceptional, creative dining experience should look and feel. Studio William cutlery can
be found in some of the world’s most iconic venues, but they also count an impressive portfolio of 4&5 star hotels
and many UK Michelin Star restaurants amongst their long-standing clients.

The brainchild of SERge and AXel Van Den Bossche, SERAX has – over the past thirty years – become one of the
world’s leading producers of design-led tableware for the global consumer and foodservice markets. And is often
the go-to choice for top chefs and hospitality professionals.

Experience SERAX for Yourself with 50% Off!
Studio William intends to embark on an aggressive brand-building exercise for SERAX. Earlier this year, it opened
a stunning new barn showroom in the Cotswolds, where a huge range of over 5,000 SERAX products can now be
sampled, including the new collection by Ann Demeulemeester.

50% OFF for New SERAX Foodservice Customers Ordering before October 31st, 2019.
To claim your reader offer, quote this magazine title when you contact Studio William Hotel & Restaurant
Supplies on +44 (0)1386 800 000 or Email:

The Restaurant Show 2019
London’s Olympia (Sept 30 – Oct 2nd).
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