SHAKE SHACK DEBUTS DESIGN-FOCUSED LOCATION AT 89 NEIL ROAD

Shake Shack recently opened its second Singapore location at 89 Neil Road, debuting a distinctly design-focused Shack. After securing the iconic heritage site, Shake Shack collaborated with leading international hospitality designers Zebra Projects to reflect the culturally rich neighbourhood of Tanjong Pagar and honour the storied history of the building.

Built in 1924, the three-story site was previously home to the Eng Aun Tong factory which produced Singapore’s famed Tiger Balm ointment. The historic building was granted URA’s Voluntary Conservation Scheme in 1992, so the original neoclassical bones including columns, beams, windows and doors were all well-preserved.

The heritage façade features strong geometric lines, arches and columns, and guests are welcomed from the festoon-lit terrace into the airy 450 sq metre space. A blush pink and mint green palette complements the surrounding baroque Peranakan shophouses while plantation shutters, Colonial rattan fixtures, mosaic tiling and arched wooden panelling all remain true to the area’s history. A magnificent tiger mural spanning an entire wall anchors the 138-seat Shack and nods to the Tiger Balm legacy.

Signature Shake Shack elements such as park bench seating, metal cladding, I-beam signage and lush greenery harken to the original Madison Square Park location. Other distinct design details were updated, including rose gold accents, white menu boards and blush terrazzo.

“We collaborated with Shake Shack to create warm community gathering places,” says Lee Roberts, creative director at Zebra. “89 Neil is thoughtfully designed to mirror Singapore’s distinct Chinatown neighbourhood and honour the rich heritage of the building, which we infused with signature Shake Shack elements and balanced with modern details.”

Shake Shack continues to support the arts and in keeping to its mission to Stand For Something Good®, the second Shack continues to work with local purveyors and artists to create a fun and lively gathering place in the city.

Shake Shack partnered with local Singaporean artist Sam Lo for a striking façade mural. Lo drew inspiration from the East and West connection that make up Singapore’s contemporary identity and her explorations of the surrounding Tanjong Pagar neighborhood. The area’s eclectic architecture is rich, robust and baroque, and Lo incorporated the colourful glazed ceramic tiles Malay roof eaves and traditional Peranakan cultural patterns into her art. The mural also features auspicious Chinese symbols such as the Lucky Bat, Qilin and rising sun prevalent in the local culture.

Established in 1998 Zebra is a global design agency for international clients all, designing, managing and delivering hospitality and retail projects. Headquartered in the UK and with international offices in USA, Hong Kong and Dubai, Zebra Projects now employs over 125 people, led by Managing Director, Mark Mason. Through a combination of creativity, a deep understanding of myriad cultures and with a total immersion into its clients’ vision, they ensure each brand is not only internationally recognisable but feels local and relates to its target customer. Clients range from Shake Shack and Grind to luxury retailers such as Charlotte Tilbury, Aqua Di Parma and Fresh.

Shake Shack is a modern day ‘roadside’ burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs, spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shake Shack opened in 2004 in New York’s Madison Square Park, the company has expanded to more than 275 locations with 30 in the U.S. and more more than 90 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Philippines, Mexico, Singapore, Seoul, Shanghai and more.

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