I t’s not just the decor that gives a venue that certain ‘Je ne sais quoi’. Great bedding and towelling can help transform the mediocre into the extraordinary too.

For instance, the 650gsm natural combed cotton towels manufactured from 100% premium cotton yarn are surprisingly strong and hard wearing, the combing process removes all impurities, which is up to 24% of what would normally remain in an ordinary towel. It’s no wonder they have such a thick and soft pile, making them ideal for the hotel trade.

For many boutique hotels the joy of pure white, pure cotton bedding and towelling meets their requirements, but even in this situation the quality and feel of the cotton is not to be understated. King of Cotton offers a number of product ranges that fit with this particular brief such as the Hotel Premium Quality Towel Range in 500gsm pure cotton. It offers a thick pile, feels incredibly soft and yet is reliably hard wearing. Another fine example is King of Cotton’s pure white 400 thread count cotton Percale Boutique bedding which simply looks and feels exquisite.

King of Cotton really does make it easier for spa and boutique venues to add a degree of interior design and coordination to everything they buy. From colour-coordinated bedding sets including duvet covers and pillowcases (see the Jacqueline range) to contemporary throws (see Luxury Diamond Weave) to traditional bedspreads (see the Excelsior), the company’s full range is on the website in an easily browsed and highly visual presentation.

Price is always an important factor and King of Cotton has a reputation for keen pricing. With the extra discounts you can enjoy by registering as a trade customer, treating your guests like royalty will be a whole lot easier.

Visit the website: or call King of Cotton on: 020 8332 7999.