You only get one chance to make a first impression. Yet first impressions can be near impossible to reverse, making those first encounters extremely important, for they set the tone for the experience that will follow. In fact, according to research by London-based recruitment company Monster.co.uk, people have six minutes and 25 seconds to make a good first impression to clinch their dream job.
So, it is important to know how to create a good welcome environment. New advances in scent technology have helped hotels like the Ritz Carlton in Sarasota, Florida, make the very best first impression.
That’s because our sense of smell is the strongest sense in relation to memory – we are 100 times more likely to remember something that we smell than something that we see, hear or touch. Appealing to the sense of smell is far more important than previously realised. According to branding expert Lindstrom, “Seventy-five percent of the emotions we generate on a daily basis are affected by smell”.
That is why scent technology is taking the hotel and hospitality industry by storm. New scent technology is enabling venues to create a ‘multi-sensory branding experience’. Brand names and organisations are realising the powerful ability of scent to deeply connect with our emotions.
Some hotels do already provide signature scents very successfully, however technologies have traditionally either been costly or unreliable. New technologies are changing that and opening up opportunities for all environments.
In terms of scent technology, it’s all about creating memories & moments that stay in the mind for more than a few hours. Historically, hotels or hospitality venues would choose to fragrance their washrooms as a solution to mask unpleasant smells. Now, it is common to see a whole network of decision makers wanting to fragrance areas both inside and outside of the washroom, and for different reasons. For it is no longer just about the perception of a clean and fresh washroom, but instead, the whole user ‘experience’.
That is where Vectair Systems come in. Vectair Systems are a leading technological innovator, manufacturer and supplier of aircare & scent products in a number of sectors worldwide.
In May 2019, Vectair launched its new range of scent diffusers with advanced atomizer technology, designed to bring the magic of scent to interior spaces.
With the SensaMist™ brand, a venue will find solutions to all of their scenting needs, whether it be a spa area, reception, lounge, hallway, corridor, bedroom – a range of diffusers are available to suit any environment or application.
The advanced atomizer technology in SensaMist™ diffuses a fine mist of fragrance into the environment.
The diffuser range is able to accommodate rooms and environments of any size, from between 80m3 to 2000m3 depending on the device chosen. With a choice of both wall mountable and table or floor standing units, battery or 12V DC operated units, as well as units that are suitable for HVAC (air conditioning) installation, there are suitable solutions for every application.
Paul Wonnacott, President & CEO of Vectair Systems, says: “We appreciate that every location is unique, and as such we are pleased to offer a cost effective solution to not only the problem of odours and unpleasant smells, but also the ability to create unique user experiences.
A recent study by hotels.com found that respondents of hotels valued cleanliness the most, with it being 35 times more important than free internet. The research was based on 148 million sentences pulled from customer reviews written by travellers all over the world.
So, cleanliness is clearly important in order to enhance the guest experience and boost positive online reviews, but cleanliness doesn’t just mean the facility being clean – it is just as much about the perception of overall freshness. SensaMist™ helps create that great first impression for your environment.”
There are an extensive range of high quality fragrances available, which can be serviced at source using the clever master refill bottle by a housekeeper or general maintenance staff. Alternatively, your perfect fragrance or signature scent can be matched to your requirements, giving your guests the best personalised customer experience.
For more information on the SensaMist™ range, please visit their website at https://www.vectairsystems.com/products/?_sft_product_category=scent-marketing-systems .